Website marketing is the most popular business that is yielding more profit to the SEO optimization companies. Every business is getting marketed through online, hence every one tend to have their own site for proceeding their business to higher levels. Marketing their website is an important task to make the people aware about their business. Hence the many marketing companies are following several tactics to promote their websites. There are many ways in website marketing one is the seo optimization, backlinks. Mostly backlinks strategy is followed in every marketing company. Mostly your website is populared by the search engines they will rank your site basis on the number of traffic you are achieving.

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People mostly use the trusted sites for their use, to be as trusted ones they should follow the rules governed by the search engines. If you violate the rules then your site will be banned that involves huge risk foe your online business.  Many people set backlinks on the most popular external sources like wikipedia and social communities. These are the places where majority of online users will be available all the time. Setting a wiki links help you to get more traffic.  People while reading an informative article they like to use that link, by clicking on that link they will reach directly to your website. If wikipedia finds that you are using them for marketing then will remove your post, so using wiki links some risk also involves. Hence you must provide useful information on wikipedia with limited back links.